Pixel
Your account's Pixl tracking pixel. Install once — feeds audience groups, conversion tracking, and ad targeting.
Install in 3 steps
Drop the snippet on every page of your site. Status updates within 1–24 hours once we see traffic.
- 1Copy your snippet
This script is unique to your account. Anyone with it can send data to your Pixl, so keep it private.
pixl.html<!-- Feathr Pixl — paste in <head> on every page --> <script> (function(f,e,a,t,h,r){ f.feathr=f.feathr||function(){(f.feathr.q=f.feathr.q||[]).push(arguments)}; h=e.createElement(a);h.async=1;h.src=t; r=e.getElementsByTagName(a)[0];r.parentNode.insertBefore(h,r); })(window,document,'script','https://cdn.feathr.co/js/pixl.js'); feathr('init','acc_opendoors_72f1'); feathr('track','page_view'); </script> - 2Install on your site
Pick whichever method matches how you manage your site.
Google Tag ManagerAdd a Custom HTML tag firing on All Pages. Recommended for marketers without dev access.
Open GTM guide - 3Wait for traffic
Status flips to Active within 1–24 hours once your pixel logs its first event. Visit Implementations to confirm which domains are reporting in.
What's tracked by default
The Pixl automatically captures these events. Define conversion events on the Conversions page.
- Page viewsURL, referrer, UTM tags, device.
- SessionsVisit start, duration, and bounce.
- Form fillsAny embedded Feathr form or donation form.
- Outbound linksClicks to partner sites and external CTAs.
Status
- Status
- Active
- Last event
- 2 min ago
- Events / 24h
- 11,280
- Domains
- 4
- Conversions (30d)
- 1,842
Help
- Pixel setup guide
Step-by-step install for marketers.
- Troubleshooting
Pixel not reporting? Start here.
- GDPR & consent
Wiring consent banners to the Pixl.