Audience engagement
People interacting with your campaigns, forms, and pages.
Active people (30d)
24,180
+4.1% from last week
Engaged (opened + clicked)
8,420
+6.8% from last week
Avg engagement rate
34.8%
+2.4% from last week
Avg open rate
31.4%
+1.8% across email campaigns
Engagement over time
Distinct people engaged (opened + clicked) per week.
By source
Where engaged people came from.
Top performing campaigns
By engagement rate.
| Campaign | Engaged | Rate |
|---|---|---|
| Spring Appeal 2026 | 540 | 42.1% |
| Monthly Newsletter — May | 6,840 | 28.4% |
| Giving Tuesday Awareness | 1,040 | 2.10% |