Good afternoon, Erica
Audience engagement
342,560
+6.8% vs previous 30 days
Ad spend
$18,240.00
of $25,000 monthly budget
- Meta$9,860.00
- Google Ads$6,480.00
- Display$1,900.00
- Spent
- 73%
- Remaining
- $6,760.00
Avg open rate
31.4%
+1.8% from last week
Ad impressions
2.4M
+21.2% from last week
Active campaigns
2
Recent campaigns
View all| Campaign | Type | Audience | Status | Performance |
|---|---|---|---|---|
| Annual Gala Pixl PlusApr 1 – Apr 30, 2026 | Pixl Plus | Website Visitors (30d) | Ended | 1.91% CTR |
| Spring Appeal 2026May 15, 2026 | Major Donors | Sent | 60.3% open | |
| Giving Tuesday AwarenessLaunched May 1, 2026 | Ad | Website Visitors (30d) | Active | 2.10% CTR |
| Monthly Newsletter — MayMay 1, 2026 | All Subscribers | Sent | 28.4% open | |
| Reactivation: Lapsed DonorsSends Jun 3, 2026 | Lapsed 1Y+ | Scheduled | — | |
| Annual Gala AwarenessMar 1 – Apr 15, 2026 | Ad | Event Attendees - Gala 2025 | Ended | 0.90% CTR |
| Volunteer Welcome SeriesNot yet sent | New Volunteers | Draft | — | |
| Search: "donate online" — BrandLaunched Apr 2, 2026 | Website Visitors (30d) | Active | 6.10% CTR |