Virtuous CRMConnected

Connected via API key — last synced Aug 26, 2026 at 9:05 AM — 4,213 records.

4 items still need attention
  • Choose a Feathr field for Birth date.
  • Choose a Feathr field for Contact ID.
  • Choose a Feathr field for City.
  • Choose a Feathr field for Contact type.
Two record types, mapped separately
Virtuous splits a person across an Individual record (email, phone, name) and a Contact record (address, tags — shared by a household or organization). Map each separately below.

Create new individuals from Feathr people

When a Feathr person has no match in Virtuous, Feathr can add them as a new Individual. Matching uses primary email.

Form submissions create new people.

Anyone who submits a Feathr form is added to Virtuous.

Pixel conversions create new people.

Anyone identified by a Pixl Plus conversion is added to Virtuous.

Individual field mapping

The person-level record — email, phone, and name. Match Virtuous Individual fields to Feathr fields.

5 of 6 fields mapped
Virtuous Individual fieldDirectionFeathr field 
Email address
Email
Virtuous to Feathr
Required — can't be changed
Individual ID
ID
Virtuous to Feathr
Required — can't be changed
First name
Text
Last name
Text
Mobile phone
Phone
Birth date
Date
Needs a field

Contact field mapping

The household or organization shell — address and tags. Virtuous keeps this separate from the Individual record.

2 of 5 fields mapped
Virtuous Contact fieldDirectionFeathr field 
Contact ID
ID
Virtuous to Feathr
Required — can't be changed
Needs a field
Address line 1
Address
City
Address
Needs a field
Tags
Picklist
Contact type
Picklist
Needs a field