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Audience stats

Estimated size and engagement alongside the platform-confirmed reachable count.

Members (est.)
24,107
+0.4% from last week
Active last 30d
6,840
Avg. engagement
24.1%
Reachable (Display)
21,460
History
The last 30 days. People accumulate daily; reachable only moves when the audience is measured.
Reachable on Display
012,50025,00037,50050,000Aug 16Aug 19Aug 22Aug 25Aug 28Aug 31Sep 3Sep 6Sep 9Sep 12Sep 14
Reachable on Meta
05,00010,00015,00020,000Aug 16Aug 19Aug 22Aug 25Aug 28Aug 31Sep 3Sep 6Sep 9Sep 12Sep 14
Over 30 days, reachable moved +956 on Display and +765 on Meta.
Last measured Sep 14, after the last group change on Sep 8.
Campaigns using this audience
Changing this audience's group changes what these campaigns target.
NameStatusImpressionsClicksAmount
Thank You SeriesPublished35,480968$5,134
Retargeting - WarmPublished48,611583$4,596
Reactivation CampaignPublished17,141682$1,570
Spring Appeal 2026Draft25,106542$2,291
Year-End Giving PushDraft30,082882$4,039
Monthly Sustainer DrivePublished43,638582$3,822
Gala Save the DateDraft51,3241,060$6,090
Volunteer RecruitmentDraft45,5391,524$5,749
Matching Gift ChallengePublished17,862772$1,576
Fall NewsletterDraft28,190914$6,355
Board UpdatePublished40,7891,683$3,384
Donor AnniversaryPublished18,687662$4,028
Thank You SeriesPublished40,3271,678$13,254
Retargeting - WarmPublished24,826706$4,626
Reactivation CampaignPublished25,376438$1,114
Spring Appeal 2026Draft17,015201$443
Year-End Giving PushDraft38,037521$2,562
Monthly Sustainer DrivePublished47,1181,781$7,553
Gala Save the DateDraft46,7001,532$7,400
Volunteer RecruitmentPublished28,526499$3,207
Matching Gift ChallengeDraft32,8281,158$2,717
Fall NewsletterPublished39,9441,549$7,026