Good afternoon, Erica 👋

Overview

Emails sent
84,210
+4.5% from last week
Avg open rate
31.4%
+1.8% from last week
Ad impressions
2.4M
+21.2% from last week
Ad spend
$18,240
-0.5% from last week

Recent campaigns

CampaignTypeAudienceStatusPerformance
Spring Appeal 2026
May 15, 2026
EmailMajor DonorsSent60.3% open
Giving Tuesday Awareness
Launched May 1, 2026
AdWebsite Visitors (30d)Active2.10% CTR
Monthly Newsletter — May
May 1, 2026
EmailAll SubscribersSent28.4% open
Reactivation: Lapsed Donors
Sends Jun 3, 2026
EmailLapsed 1Y+Scheduled—
Annual Gala Awareness
Mar 1 – Apr 15, 2026
AdEvent Attendees - Gala 2025Ended0.90% CTR
Volunteer Welcome Series
Not yet sent
EmailNew VolunteersDraft—
Search: "donate online" — Brand
Launched Apr 2, 2026
GoogleWebsite Visitors (30d)Active6.10% CTR
Partner Spotlight — RiverWalk
Not yet launched
MonetizationEvent Attendees - Gala 2025Draft—