New email campaign
One-time or triggered email sends to a segment.
Step 4 · Schedule
Goes out as soon as you confirm.
Pick a specific date and time.
Local to recipient timezone when possible.
Run A/B test on subject line
Send two subject lines to a test audience, then send the winner to everyone else.
Resend to non-openers
Automatically follow up with anyone who doesn’t open this email, with a new subject line.