Lapsed 1Y+
SmartPendingBuild an audience
Create an audience that you can reuse across campaigns. Audiences are made up of groups. Configure the groups you’d like for your audience below.
Groups
Who is in this audience. Changing these means it has to be measured again.
Lapsed 12+ months3,5122,960
Group updated 3 days ago
Reachable audience
This audience has never been measured.
Display
Never synced
We can't apply filters until the audience has been measured.
Meta
Never synced
We can't apply filters until the audience has been measured.
People in your groups~3,512
Measurement takes time
We’ll measure this audience against Display and Meta and show you its real reach in about 24 hours. You can keep building it in the meantime, but it can’t be used in a campaign until it’s ready.
Measurement takes about 24h and happens once per audience, not per campaign.